Plank is an Italian company located on the border of South Tirol. This influences the brand enormously for they use the influence of both of the cultures: Austrian and Italian. This cultural symbiosis contributed towards the brand’s development and its high positioning on the international market.
The company was established in 1893 by Karl Plank and since than has been passed on to further generations. Throughout time its goal has changed from craftsmanship to industrial production.
Today Plank uses the most modern sources of production, which optimizes the costs and quality of the product. Nonetheless the manual skills of the workers are essential to the production. Many items are still handcrafted. Plank does not try to fit in; they try to combine comfort and aesthetics. Most important is harmony between form and functionality, reduction to most basic elements and simplicity that reflects advanced technology. This satisfies even the most fastidious customer.
